◆ Growth Architecture
Great campaigns deserve an architecture built to compound them.
The campaigns are running, the funnels are set up, the email sequences are live. Most of the time the issue is in the gaps: where tracking breaks, where hand-offs go missing, where one channel doesn't know what another found out. We map the whole system, then run the parts that need running on top of it.
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◆ Why Hypemi
You've probably tried the alternatives
Each one solves part of it. The structural problem underneath tends to survive all of them.
Agencies
“An agency takes the brief and runs it. Writing the brief is still on you.”
You’ve probably got one team for ads, one for email, one for SEO. They each do their job. The compounding lives in how they connect. Nobody owns that.
Freelancers
“A freelancer executes the plan. What usually needs solving first is what the plan should say.”
Freelancers are good at executing a clear brief. We work on the brief itself first: what to execute and where the system is actually breaking.
In-house hire
“A Head of Growth costs $150–350K a year and takes 3 months to ramp.”
We’ve spent nine years across SaaS, ecommerce, real estate, and edtech. A hire takes three months to ramp. They bring one person’s experience, usually across two or three industries. We’re in the work in week one.
What we do differently
Most optimization work runs channel by channel. We map the whole picture first: how your channels feed the funnel, how the funnel feeds retention, how attribution tracks what's actually happening. Then we build the system that connects all of it.
Systems over tactics
The connections between channels are where performance actually builds. We design the system that ties your channels, funnels, retention, and attribution together. Each channel gets better data as the system matures.
Your team keeps the system
We build everything for your team to own and run: playbooks, architecture, and a full picture of how the system works.
9 years, 4 verticals
B2B SaaS, ecommerce, real estate, edtech. Nine years across all four. We know which systems work for which business models, and the spots where they tend to break.
Speed to clarity
In 2–3 weeks you’ll have the map: what’s working, where the gaps are, what to fix first. Most clients find it answers questions they’d been sitting on for months.
◆ What We Do
Three ways to work with us
Every engagement starts with the same question: how does your growth actually work right now? We map that before we design anything.
Growth Diagnostic
2–3 weeks
A full audit of your growth system. We look at your channels, funnels, retention, tracking, and the gaps between them. What comes out is a map of what to fix and in what order.
What's included
- 10–25 page diagnostic report mapping your current system
- Identification of your 3–5 highest-leverage structural problems
- Channel audit and paid-account review
- Channel + funnel architecture map
- Attribution and data flow audit
- Retention and lifecycle gap analysis
- Recommended architecture for fixing what’s broken
Who it's for
Companies doing $250K–$10M who can see the pieces working but aren’t getting the compounding they expected.
It’s a two-week engagement. What you walk away with is a clear picture of where your growth system is breaking and what to fix first.
Most PopularGrowth Architecture
3–6 month engagements
We design the system and run the parts that need running. Funnel design, attribution setup, automation logic, and weekly execution alongside your team.
What's included
- A functioning growth system: acquisition, retention, measurement
- Custom growth architecture blueprint
- Campaign strategy, setup, and ongoing management
- Channel strategy and funnel design
- Attribution model setup
- Automation and lifecycle sequences
- Weekly check-ins + Slack channel + direct strategic access
- Team enablement and playbooks
Who it's for
Companies that did the diagnostic (or already know what’s broken) and want the system built and the ads running.
A full-time growth hire runs $8–15K/month loaded. A senior agency retainer runs $5–10K. The Architecture tier covers both the strategy and the execution, priced below either option.
Embedded Growth Partner
6–12 month engagements
Fractional CMO. We sit in your leadership layer: owning the growth roadmap, managing your marketing spend, overseeing vendors, and making the decisions that are otherwise sitting on your plate.
What's included
- Everything in Growth Architecture, plus:
- Full strategic ownership; accountable for growth outcomes
- CEO/founder-level reporting and forecasting
- Authority over marketing spend and team direction
- Team hiring, training, and management
- Vendor and agency oversight
- Weekly leadership syncs
Who it's for
Companies doing $1M–$20M who need a growth leader but aren’t ready to commit to a full-time CMO.
Fractional CMOs charge $10–25K/month. The Embedded tier is in that range, but it includes hands-on channel management, nine years across four verticals, and execution alongside strategy.
◆ Results
Systems we've built. Problems we've solved.
The pattern holds pretty consistently: find where the system is breaking, design the fix, run and measure.
AED 15M pipeline created
Real Estate — WhatsApp Chatbot, Funnels & Performance Marketing
The Broken System
A Dubai real estate company in a saturated market had no system connecting lead generation to qualification to conversion. Ads drove clicks, but prospects hit dead ends. No fixed response SLAs, segmentation left to the agents, while trying to map buyer intent to property inventory.
What We Diagnosed
The core gap was response time and segmentation. Leads were going cold because the funnel had no immediate engagement layer, and campaigns were broad enough to cannibalize each other.
What We Built
- •QR code-enabled WhatsApp chatbot as the immediate engagement layer
- •Dedicated funnels per property type, aligned with distinct buyer preferences
- •Tightly grouped keyword campaigns with minimal overlap to prevent cannibalization
What Changed
- 20 qualified leads daily
- 300+ daily chatbot conversations during peak events
- AED 15M monthly in potential sales pipeline
Full attribution restored across subdomains
AsurePay — Restoring End-to-End Attribution
The Broken System
Their sign-up funnel was leaking attribution across a subdomain boundary. Marketing couldn’t prove which campaigns drove signups. Campaign spend was failing.
What We Diagnosed
UTM parameters were being dropped at the subdomain handoff. Marketing was spending budget with no feedback loop on what was actually converting.
What We Built
- •Diagnosed the UTM persistence gap at the subdomain boundary
- •Built a cross-subdomain cookie architecture with MutationObserver-based form injection
- •Restored end-to-end attribution from first touch to signup
What Changed
- Marketing could finally see which campaigns drove signups
- Budget reallocation based on actual conversion data
- Eliminated the attribution blind spot that had been masking performance
$1M in orders from $4K in ad spend
Wholesale Exporter — Landing Pages & PPC
The Broken System
A Dubai-based exporter targeting buyers across APAC, EU, and MENA had a single generic website handling all inbound. No segmentation by product category, no way to distinguish serious buyers from casual browsers, and a lean sales team drowning in unqualified inquiries.
What We Diagnosed
The system was missing two layers: inbound segmentation (different buyer intents hitting the same page) and lead qualification (no filtering before agent contact).
What We Built
- •Conversion-focused landing pages per product category to segment inbound by intent
- •NLP-based ad segmentation to separate serious buyers from browsers
- •Auto-responder email verification to filter non-human interactions before sales
What Changed
- 441 leads from $4,000 ad spend. One converting to a $1M recurring annual order
- $12M potential annual pipeline established
- Sales team grew from 3 to 8 over 2 months to handle qualified demand
CPA dropped from INR 300 to INR 22
LivDemy — From Ads to Organic
The Broken System
Paying ₹300 per registrant on paid with no organic safety net. Every class launch required a fresh ad spend cycle. Nothing compounded.
What We Diagnosed
The growth system was entirely paid-dependent with no content flywheel, no SEO foundation, and a pricing structure that made unit economics fragile at scale.
What We Built
- •Restructured pricing to balance acquisition costs against revenue per user
- •Built a YouTube + social media SEO content strategy as an organic acquisition layer
- •Designed class promotion sequences that filled sessions predictably at near-full capacity
What Changed
- Cost per acquisition dropped from Rs. 300 to under Rs. 22
- Full enrollment with exclusive ‘sold out’ sessions
- Sustained organic traffic and sales post-campaign. The system kept working
40% month-over-month revenue growth
MyONEarth — Supercharging a Storefront
The Broken System
An emerging e-commerce brand had high cart abandonment and low repeat purchase rates. Revenue was growing linearly. Every new customer was acquired from scratch with no retention architecture.
What We Diagnosed
Two missing layers: the checkout funnel had friction points causing drop-off, and there was no lifecycle system re-engaging existing customers.
What We Built
- •Comprehensive CRO audit identifying checkout friction — A/B tested product pages and navigation flow
- •Designed personalized email sequences for cart recovery, post-purchase nurturing, and product recommendations
What Changed
- 25% increase in completed purchases monthly
- 30% boost in repeat purchases from email personalization
- 40% uplift in month-over-month revenue sustained for the full fiscal year
270% organic traffic uptick in 6 months
Crypto Platform — Organic Visibility to Acquisition
The Broken System
An emergent crypto-taxation platform entering a blue ocean market. The product existed, but the growth system didn’t. No search awareness engine and barebones distribution partnerships.
What We Diagnosed
The market wasn’t searching for the solution yet, so traditional demand capture wouldn’t work. The system needed to create demand and distribute through existing platforms simultaneously.
What We Built
- •Dual-purpose awareness campaigns that educated the market on crypto-tax compliance while positioning the product
- •Platform partnerships for point-of-sale integration. The partner ecosystems turned into effective distribution channels
- •Modular brand presence that could adapt to partner design systems without losing identity
What Changed
- Supported the brand from Series A to Series C (~$3.4M raised in Series C)
- Unlocked B2B API deals. Scaling through partner platforms
- Acquired in 2022 for an undisclosed amount
◆ FAQ
Questions we actually get asked
It’s the system underneath your marketing: how your channels connect to your funnels, how funnels feed retention, how attribution tracks what’s actually happening. Most businesses have most of the pieces. The gaps are usually in how they talk to each other.
Most paid accounts underperform because of what happens before and after the click, not because of the campaigns themselves. We fix the account and the system around it: landing pages, tracking, lead qualification, follow-up. The performance gains usually come from fixing the whole picture.
A typical audit picks a channel and tells you what’s wrong with it. Ours maps the whole system: how channels feed funnels, where data drops off, where the structural gaps are. You get a 15–25 page report with your highest-leverage fixes and the architecture to address them. The output is a full systems picture with a clear order of operations.
Mostly B2B SaaS, ecommerce, real estate, and edtech. Businesses doing $250K to $20M where growth runs across more than one or two channels. If adding budget to existing channels has stopped being the answer, there’s usually a structural conversation worth having.
A Head of Growth runs $150–250K/year, takes three months to ramp, and brings one person’s experience. We’ve spent nine years across four verticals, and we’re in the work in week one. If you need someone in the leadership layer, the Embedded tier runs $10–15K/month. A full-time CMO loaded is $300K+.
Depends on the tier. The Diagnostic is analysis: we map what’s breaking and hand you the report. The Architecture tier is hands-on: we design the system and run your campaigns. The Embedded Partner tier is full ownership: spend, vendors, team, strategy.
We dig into your channels, tools, data, team, and goals. By the end of week one you’ve got scope, timeline, and an early read on the biggest gaps. We skip the 30-page discovery documents and go straight to what we’re solving.
◆ Let's talk
Let's map your growth system.
Book a 30-minute call. We'll talk through where your growth system stands, what's leaking, and whether a diagnostic or a full rebuild makes more sense as a first step.
Let's talkThirty minutes. No pitch deck, no 12-slide proposal.